sizzling ! Why We acquire: The Science of Shopping Paperback Book by Paco Underhill

"Underhill's book is a delightful and engaging exploration of the science of shopping, offering insight into consumer behavior and retail demographics. It's filled with humorous and provocative observations that will entertain readers on both sides of the retail counter. The revised edition includes newly-released information on online retail trends, innovative store layouts, and the impact of globalization on consumer shopping. Underhill's insights are both practical and entertaining, making this book a valuable resource for anyone interested in the world of retail."